I'm Calvern Tong
South African, based in Austin, and I've been doing SEO for a living since 2020 — freelance consulting first, then running the blog for the National Association of Sales Professionals, then founding Deeper Digital LLC in 2024.
My day job is inside one of the biggest marketing platforms in US real estate — a $100M-a-year company serving 18,000+ businesses. I sell visibility to professionals whose entire income depends on being found first. Every day I see what big operators pay agencies for. Most of it doesn't apply to a pressure washer in Waco. The part that does — the Google profile, the reviews, the local pages — is exactly what Deeper Digital productizes, at a price a working crew can actually pay.
I also run my own consumer brand on the side, built from zero — store, search rankings, the lot. I don't sell anything I haven't done with my own money on my own businesses.
"He is incredibly knowledgeable about SEO, blog writing, lead gen... he always over delivers and pays exceptional attention to details. If you are considering working with Calvern, do it. You will not regret it."
— Chris McCoy, former manager (public LinkedIn recommendation)
Want to check any of this? It's all public: linkedin.com/in/calvern-tong.
How winnable is your market? Here's a real search.
This isn't a mockup. A live Google Maps search for pressure washing in Waco, TX (July 2026): one profile leads with 59 reviews, then it drops off a cliff — #2 has 24 reviews and #3 has just 13. Reviews are only about a fifth of what Google actually ranks on. A crew that runs a real profile system for 90 days doesn't just compete in a market like that — it climbs it. (Nearby Temple is wider open still: the top spot holds with 25 reviews.)
Case Study #1: our own profile, in public
Deeper Digital is a service-area business in the Austin metro, and we're building our own Google Business Profile from day zero with the exact system we sell — optimization, citations, reviews, weekly posts, local pages — documented month by month right here.
The best way to prove a local SEO system works is to point it at your own name and let anyone check the map.
No cherry-picked screenshots — a live profile you can search. Day-zero baseline and the month-by-month timeline land on this page as the profile ramps.
What you can verify today
- Everything above is on my public LinkedIn — name, history, receipts.
- Every deliverable we promise clients ships on our own profile first.
- We guarantee the work, never a ranking. Real map movement takes 8–12 weeks, and anyone who promises faster is gambling with your profile.