Millions of Texans speak Spanish at home, and in Central Texas — Austin, San Antonio, Killeen, Temple, Waco — a substantial share of any service business’s real market searches, reads reviews, and makes phone calls in Spanish. Most local profiles carry no signal at all about whether that call will go well. Fixing that costs almost nothing and answers a question searchers are actively asking.
What to say, and where
The signal a Spanish-speaking searcher needs is simple: this business can serve you in your language. It belongs in three places.
The profile description. One plain sentence — se habla español, or a fuller line naming who speaks it and when. It costs a few words and is read at the exact moment of choosing.
The services and the website. One well-written Spanish page that says what you do, where you work, and that Spanish is spoken. Written by a person who speaks it — a customer can tell the difference in the first sentence, and the machine version reads as exactly what it is.
Review replies. A review written in Spanish gets a reply in Spanish. The reviewer reads it, and so does every future searcher scanning the reviews to learn what dealing with you is like. A short correct reply in the reviewer’s language does more than a paragraph in the wrong one.
What not to do
No second profile. One business, one location, one profile — in any language. A duplicate “Spanish” listing splits reviews between two half-profiles and risks both, since it breaks the one-profile rule regardless of intent.
No auto-translated site copy. A machine-translated page does not read as service in Spanish; it reads as the absence of anyone who speaks it. One real page beats twenty generated ones.
No claiming what you cannot staff. If Spanish is available Tuesdays and Thursdays, say that. The searcher plans around the truth; the disappointed caller does not call twice.
Where this matters most
Home care. The person arranging care and the person receiving it may prefer different languages, and the family choosing an agency needs to know both conversations will work. An agency that states its languages plainly is answering the family’s real question. The same double audience shows up in hiring — caregivers search in Spanish too.
Military towns. Killeen’s arriving waves include many bilingual families choosing every local service at once, with no word of mouth to draw on. (What Killeen’s turnover does to local search.)
The big metros. In Austin and San Antonio the Spanish-speaking market is large enough that ignoring it is leaving a district-sized share of the map to whoever addresses it first.
The short version
Say it on the profile, mean it on the phone, write one real page, and reply to reviews in the language they arrive in. No second profile, no machine translation, no claims the schedule cannot keep.
Whether your market is Austin, San Antonio or Killeen, the language line goes in during profile setup and stays accurate from then on — part of the profile work described on the services page.
NASP 
Wild Foods Co. 
Noble Origins 
Cowboy Pools 
BT Biltong